Your information, handled properly.
This policy explains what personal information Audio Light Design uses, why we use it, who helps us process it and the choices available to you.
Last updated: 4 October 2026
1. Who is responsible for your information?
Audio Light Design (“ALD”, “we”, “us” or “our”) is the data controller for the personal information described in this policy. We are a UK technical event production and equipment-hire business.
For privacy questions or requests, email info@audiolightdesign.co.uk or call 01634 940551.
2. Information we collect
Depending on how you deal with us, we may collect:
- your name, company, email address and telephone number;
- event, venue, date, location, audience and production requirements;
- equipment selections, quantities, hire dates, delivery postcode and collection or delivery details;
- messages, quotations, booking and project communications;
- payment, invoicing and transaction records where you become a customer;
- administrator account and login information for authorised ALD staff; and
- technical and security information such as IP address, browser information, request logs and anti-spam verification results.
We normally receive this information directly from you. We may also receive it from the organisation you work for, an event organiser, planner, venue, production partner or another person who asks us to contact you about a project.
3. Why we use it and our lawful bases
| Purpose | Lawful basis |
|---|---|
| Answering enquiries, checking availability and preparing a quotation. | Taking steps at your request before entering a contract; and our legitimate interest in responding to genuine enquiries. |
| Planning and delivering production services, equipment hire, transport, crew and support. | Performing our contract with you, or legitimate interests where you act for a client or organisation. |
| Managing customer accounts, invoices, tax records, disputes and insurance matters. | Contract, legal obligations and our legitimate interests in running and protecting the business. |
| Protecting the website, preventing spam and investigating misuse or security incidents. | Our legitimate interests in keeping the website, customers and business secure. |
| Maintaining authorised administration accounts. | Our legitimate interests in controlling access to business systems. |
We do not make decisions about you using solely automated processing that produces legal or similarly significant effects.
4. Who we share information with
We do not sell personal information and we do not provide enquiry details to other organisations for their own marketing.
We use trusted providers that process information for us, including:
- Vercel, which hosts and delivers the website and may process technical request logs;
- Supabase, which provides the database, file storage and authorised-user authentication;
- Resend, which delivers enquiry notifications and acknowledgement emails; and
- Cloudflare Turnstile, which checks whether form submissions appear genuine and helps prevent abuse.
Where necessary to plan or deliver work, we may share relevant details with crew, venues, transport providers, specialist suppliers or professional advisers. We may also disclose information where required by law, a regulator, court, insurer or law-enforcement body.
5. International transfers
Some technology providers may process information outside the UK. Where UK data protection law requires it, we rely on an adequacy regulation or contractual safeguards such as the UK International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses. You can ask us for more information about the safeguards relevant to your data.
6. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose collected, taking account of legal, accounting, insurance and dispute requirements.
- Enquiries that do not become confirmed work are normally reviewed for deletion after 24 months without further contact.
- Customer, project, hire, quotation and financial records may normally be kept for up to six years after the relationship or transaction ends.
- Technical, anti-spam and security logs are retained according to operational need and our providers’ retention schedules.
- Authorised administrator information is kept while access is required and then removed or restricted.
We may keep information for longer where a legal requirement, claim, safety record or active dispute makes that necessary.
7. Cookies and local browser storage
The public website does not currently use advertising or audience-tracking cookies.
- The Trade Hire Flightcase saves your selected equipment in your browser’s local storage under
ald-flightcase. It remains on your device until you clear the Flightcase or browser storage. It is not sent to ALD until you submit an enquiry. - Cloudflare Turnstile may use strictly necessary browser data or cookies to distinguish genuine submissions from automated abuse.
- The private administration area uses authentication cookies so authorised staff can sign in securely.
If we introduce non-essential analytics or advertising technologies, we will update this policy and provide any consent controls required by law.
8. Security
We use appropriate technical and organisational measures intended to protect personal information, including restricted administration access, server-side form handling and database access controls. No internet service can guarantee absolute security, but we review access and respond to suspected incidents.
9. Your rights
Depending on the circumstances, UK data protection law may give you the right to:
- ask for a copy of your personal information;
- correct inaccurate or incomplete information;
- ask us to erase information;
- restrict how information is used;
- receive certain information in a portable format;
- withdraw consent where consent is the lawful basis; and
- object to processing based on legitimate interests or to direct marketing.
To exercise a right, email info@audiolightdesign.co.uk. We may need to confirm your identity before acting on a request.
10. Complaints
Please contact us first so we have an opportunity to put things right. You also have the right to complain to the UK Information Commissioner’s Office through ico.org.uk/make-a-complaint or by calling 0303 123 1113.
11. Changes to this policy
We may update this policy when our website, suppliers, services or legal obligations change. The current version will remain available on this page with its revision date.
For the rules governing use of this website, see our Website Terms.